Inflatables as decor for an impressive Pride experience
Commissioned by DROPSTUFF MEDIA / Maarten van Haaff
The challenge
For Pride weekend, DROPSTUFF MEDIA, Theater van de Heelheid, and the Netherlands Institute for Sound & Vision developed the unique experience Rise of the Rainbow. Not just an ordinary exhibition, but a colorful, artistic journey that impressively brings to life the past, present, and future of Queer stories. We were tasked with making this concept tangible with striking inflatables, so that stories would literally become visible and each space would have its own lively experience.
Our solution
We designed and produced life-size inflatables that serve as colorful frames, marking the thematic chapters of the experience. The sealed, airtight objects are made in various shapes and color combinations, creating an abstract experience in which visitors are immersed. Together with AR headsets, performers, music, and dance, these inflatables form the visual basis of a multimedia journey: from the first Pride protests to contemporary activism.
The result
The inflatables gave each space its own character: bright, playful, yet meaningful. The frames were not only practical as markers, but also provided that authentic Pride look: grand, visible, and festive. The end result was a colorful and vibrant decor that immediately set the tone for Rise of the Rainbow.
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Do you want such an eye-catcher that is guaranteed to make an impact on the public, press, or viewers? At Publi air, we make ideas big.
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