Formula E Berlin 2023

Publi Air in Pole Position

2023 Sabic Berlin e-prix

For the 4th time, Publi Air was present at the BERLIN E-PRIX (Formula E) at the illustrious Tempelhof Airport in April. The historic Tempelhof Airport in Berlin, a fixture on the Formula E calendar, once again hosted the championship. The race takes place on the airport’s gigantic platform, and the drivers face a real challenge.

Client: Gil und Weingärtner GmbH

Our German client G | W contacted us early for the 2023 edition. G|W is a team of event designers, production managers, technical experts, and architects. They design, produce, and manage events from the initial sketch to the smallest detail. This is precisely how we at Publi Air also want to work. So, a perfect partner.

Sports marketing: Inflatable Pavilion for the Fan Zone

Where Formula 1 is less accessible to fans, Formula E is precisely the opposite. This year, G|W asked us if we could develop an inflatable Pavilion for the fan zone in Berlin. Of course, we can! In the fan zone, the tens of thousands of fans can meet the stars of Formula E and take a look at the garages and pit boxes. A unique experience where Publi Air was also in pole position.

The inflatable pavilion was given a prominent place in the fan zone. It offered fans a place to relax and chill during the event. And, of course, it was an ideal place for an Instagram selfie or original TikTok video.

Production process

The designers at G|W took care of the pavilion’s design themselves. During this process, Publi Air provided input for the design to ensure that the design could actually be produced. The construction of the pavilion is quite unique. Thanks to the shape and size, we were able to ensure that the pavilion could be placed freestanding, without ropes and guy lines. As a result, the pavilion forms a large whole that everyone could walk along and even underneath.

The pavilion is, of course, sustainably developed with strong materials. This makes the pavilion reusable, and it can also be used in other locations.

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