The theme of the concept, ‘Leef Lustig’ (Live Merrily), embodied the theme of coming together and sharing wonderful experiences. The Bijenkorf’s campaigns revolved around the theme of ‘cloud’, with a focus on adventure, discovering unique places, and a rich palette of scents and colors. Our creative proposal was an instant hit, and we began carefully selecting materials, taking into account special requests and sustainability. ‘Leef Lustig’ was more than a post-Covid campaign; it was a celebration of a new vision for the future, full of new experiences and perceptions. Our creations adorned the shop floors and window displays of the Bijenkorf, with each branch giving its own unique twist to the decor.

The impact of our collaboration with the Bijenkorf was visible in every window display and every corner of the stores. Our sustainable, creative solutions not only brought the ‘Leef Lustig’ campaign to life but also created a unique shopping experience that invited customers to discover and enjoy. With this project, we at Publi air have raised the bar for ourselves in terms of conceiving and, in consultation, creating next-level window decoration! This has resulted in the ability to offer innovative, customized solutions that are both aesthetically and ecologically responsible. On to the next challenge!