Bijenkorf department store window display
Window display for de Bijenkorf, theme: “a new balance”
Earth, wind & fire?
“How can we shape the ‘A new balance’ window display campaign?” This question was posed to us by De Bijenkorf. The campaign is about finding a new balance with ourselves, each other, and nature.
The four natural elements—air, water, earth, and fire—play an important role in this. To symbolize ‘air,’ we came up with a unique idea: inflatable breathing spheres.
Sustainable breathing
First, a prototype was made to investigate how to mimic the movement of breathing. A beautiful study, with an even more beautiful result. No, we won’t reveal our ‘trade secret’ ;). When you think of nature, you quickly think of sustainability. We certainly did that with this project. By using -PVC-free- residual material from other productions, the balls are produced sustainably and circularly.
Plug and Play
Ease of use is an important aspect of inflatables. The balls are therefore equipped with an easy ‘Plug and Play’ system, allowing De Bijenkorf to carry out the installation themselves.
Bijenkorf window displays
The breathing balls could be admired[1] during the autumn days in the window displays of the following Bijenkorf branches: Amsterdam, The Hague, Rotterdam, Eindhoven, Utrecht, Amstelveen, and Maastricht. Want to know more about this campaign? Visit this page.
Enthusiastic? We are here for you!
Do you want such an eye-catcher that is guaranteed to make an impact on the public, press, or viewers? At Publi air, we make ideas big.
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