The challenge

The international design agency Storeage commissioned Publi-air to develop a unique and visually impressive element for the temporary pop-up store of air up® in Amsterdam. Under the guidance of Leendert Tange, Creative Partner at Storeage, we started working on this challenging retail project.

The store was not only intended to sell products, but to offer visitors an interactive experience where they could try out new flavors. The goal was to create a visually striking and innovative space that perfectly matched the brand’s innovative character.

The production

For the pop-up store, Publi air designed and produced custom-made inflatable mirrored capsules that were integrated into the ceiling. These large, reflective elements filled the space in a way that was both stylish and innovative, immediately attracting the attention of passersby.

The glossy capsules enhanced the visual experience for visitors and gave the store a futuristic and inviting appearance. Through this innovative application of mirroring, Publi air created a unique experience that perfectly represented both the brand and the product. The result was a pop-up store that was not only functional but also a visual eye-catcher in the heart of Amsterdam.

The result

The mirrored ceiling attracted a lot of attention and ensured that the air up® pop-up store stood out from other temporary stores in the city. The impressive visual effects immediately appealed to the public, resulting in an increase in visitors who were curious about the store and its products. Publi air’s solution proved to be the perfect fulfillment of Storeage’s creative vision, with the design uniquely drawing attention to the air up® brand.

Design by Storeage-GroupInstagram: @storeage.ams
Web: www.storeage-group.com

Photography: Peter Tijhuis

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