Collaboration partners: Joost Kellendonk, Thomas Loven (Pi Events), Dylan Westerweel (D.O.L. House) and of course Publi-Air. Milkshake Festival, known for its vibrant and inclusive character, wanted to create a visual spectacle that would contribute to the festive atmosphere and engage visitors. The goal was to design a striking decor that would not only attract the attention of visitors, but also serve as a meeting place and leave a lasting impression. Our mission In collaboration with Joost Kellendonk, Thomas Loven and Dylan Westerweel, Publi air contributed to the creation of brilliant iridescent mirror balls, which played a central role on the festival grounds. These unique ‘soap bubbles’ were attached to black trusses to form impressive “trees.” The structures, supported by sturdy stelcon plates, carried trusses of mirror balls that sparkled in the sunlight, creating a magical and colorful effect. The iridescent mirror balls reflected the festival grounds in all the colors of the rainbow, immediately attracting the attention of visitors. These glittering trees quickly became the festival’s most popular meeting place, where festival-goers loved to take photos. It was not only a visual highlight, but also an unforgettable experience that emphasized the inclusive and festive atmosphere of the Milkshake Festival. In addition to this creation, there were other works of art by Publi air to admire on the festival grounds, including a large Milkshake logo at the entrance and a special stage that was previously made for Sasha Frolova. The collaboration certainly highlights the creativity and versatility of Publi air. With our innovative designs, such as the mirrored inflatable objects, we were able to create a unique visual experience that perfectly matched the atmosphere of the Milkshake Festival. At Publi air, we are extremely good at converting creative ideas into visual eye-catchers that stand out and make a lasting impression. Tell us what you have in mind. A sketch, example or just a feeling? We translate it into a 3D visual and quotation. Then we take care of everything, production, delivery and possibly the installation. Sportmarketing Festival & Events Marketing & ReclameA unique festival experience at Milkshake Festival
The challenge
Designing a unique and inclusive visual experience that matches the creative and colorful atmosphere of the festival.
The production
The result
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