The challenge

For the leading 6pm Festival in Berlin, we were challenged to transform the brand’s founder, rapper Achraf, into a striking, groundbreaking art object.

The goal was to create a visual eye-catcher that reflected the free and rebellious spirit of 6pm and would amaze the festival audience!

The solution

Publi air seized this opportunity with both hands and put all our creative and technical expertise into realizing a mega, 10-meter-high, inflatable pink Achraf. Thanks to our collaboration with St Robo and DreamHaus, we had the creative freedom to design something extraordinary. The art object dominated the festival grounds and became a powerful visual representation of the 6pm mentality.

Every phase of the project, from concept development to execution, was an intensive collaboration full of craftsmanship and innovation. The result was an impressive installation that spoke for itself: images say more than a thousand words, don’t they!?

The result

The giant pink Achraf was an absolute hit and attracted the attention of everyone at the festival. The icing on the cake for the 6pm festival was exhibiting an incredibly detailed inflatable Achraf.

This project underscores our mission to create spectacular and unforgettable visual experiences that take events to the next level.

Client: 6pm (Record label and clothing brand)
Partners: St Robo & DreamHaus

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