In the weeks leading up to the event, Publi air worked on a giant inflatable Billie, no less than 3 meters tall, for the launch of the new identity at the Jaarbeurs in Utrecht.

More than two weeks before the event, we installed this spectacular creation and covered it with a large blue cloth to build up the tension. The installation was equipped with a countdown clock towards the unveiling event.

Just before the rebranding event, ‘our’ Billie was moved to the Jaarbeurs where the unveiling took place. This created a super cool moment and a strong visual impact at the launch of Billie’s evolved appearance. After the event, this inflatable Billie moved back to bol’s headquarters in Utrecht, where he could continue to shine without a cloth and attracted all the attention as the renewed face of the brand.

In addition, Publi air produced durable, solid 3D eye-catchers of Billie for four strategic Bol locations, including offices and warehouses. These fixed copies, made of robust plastic and placed on a white pedestal with the new logo, were designed to last for a long time. Through a precise molding process, all copies are identical and consistently represent the renewed brand in important locations.

The project was a great success and gave bol’s renewed brand identity an iconic visual impact. The fixed eye-catchers at strategic locations further strengthen the brand and create a sustainable and recognizable presence of bol’s renewed identity.

Clients: DEPT Agency & bol