Amstel beer represents friendship, fun and freedom. For the UEFA Champions League final, Amstel wanted to appeal to football fans. To achieve this goal, we fabricated the biggest inflatable living room in the world, complete with an inflatable,oversized television screen, the ultimate chill-out couch, a lamp and a rug. The exhibit was placed in AlbertSquare in Manchester, England. Thousands of Amstel beer and football fans gained a truly memorableexperience – all in the comfort of their supersized, outdoor home.