|
ING-HOUSE as running shoe |
 As main sponsor of the Amsterdam marathon, the ING Bank transformed the World HQ into a giant running shoe.
| Product |
|
Transformation of the ING HQ to running shoe |
| Brand |
|
ING Bank |
| Aim |
|
To gain world wide attention during the Amsterdam Marathon by transforming the HQ into a giant running shoe. |
| Background |
|
With the aid of numerous meters of window stickers and the inflatable laces converting the ING HQ into a giant running shoe, this was very striking from the air and made world wide news-paper front covers. |
| Products of Publi-Air |
|
200 meters of inflatable laces with a 1.5 meter diameter, including help with set-up. |
| Location |
|
Amsterdam |
| Duration |
|
3 days |
|
